/* ==========================================================================
   Shift — design system
   Tokens → base → type → components (buttons, links, cards) → layout
   sections → motion → responsive.
   Brand: black #000000 · white #FFFFFF · orange #FE762C · yellow #FFD452.
   Type: Poppins Bold (headings) / Poppins Regular (body); IBM Plex Sans
   Arabic for Arabic.
   ========================================================================== */
:root {
  --ink: #000000;
  --ink-2: #0b0b0b;
  --ink-3: #171717;
  --white: #ffffff;
  --off: #f5f5f5;
  --off-2: #e9e9e9;
  --orange: #fe762c;
  --yellow: #ffd452;
  --muted: #5c5c5c;
  --muted-l: rgba(255, 255, 255, .64);
  --line: rgba(0, 0, 0, .14);
  --line-l: rgba(255, 255, 255, .16);

  --display: "Poppins", system-ui, sans-serif;
  --sans: "Poppins", system-ui, -apple-system, sans-serif;

  --wrap: 1360px;
  --gutter: clamp(20px, 4.5vw, 72px);
  --ease: cubic-bezier(.16, 1, .3, 1);
  --nav-h: 76px;
  --skew: -12deg; /* slant of the brand parallelogram */
}
html[lang="ar"] {
  --display: "IBM Plex Sans Arabic", "Poppins", sans-serif;
  --sans: "IBM Plex Sans Arabic", "Poppins", sans-serif;
}

/* ---------- base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
html.is-ready { scroll-padding-top: var(--nav-h); }
body {
  margin: 0; background: var(--white); color: var(--ink);
  font: 400 16px/1.6 var(--sans);
  -webkit-font-smoothing: antialiased; overflow-x: hidden;
}
body.no-scroll { overflow: hidden; }
img { display: block; max-width: 100%; }
a { color: inherit; }
h1, h2, h3, p, figure, dl, dd { margin: 0; }
ul, ol { margin: 0; padding: 0; list-style: none; }
button { font: inherit; color: inherit; }
:focus-visible { outline: 2px solid var(--orange); outline-offset: 3px; }
::selection { background: var(--yellow); color: var(--ink); }
.skip { position: absolute; left: 16px; top: -60px; z-index: 100; background: var(--yellow); color: var(--ink); padding: 10px 14px; border-radius: 4px; font-weight: 600; }
.skip:focus { top: 16px; }

.wrap { width: 100%; max-width: var(--wrap); margin: 0 auto; padding: 0 var(--gutter); }
.dark { background: var(--ink); color: var(--white); }
.dark-2 { background: var(--ink-2); color: var(--white); }
.light { background: var(--white); color: var(--ink); }
.paper { background: var(--off); color: var(--ink); }

/* logo (inline SVG; letters follow currentColor, the shapes keep brand colours) */
.logo { display: block; height: 22px; width: auto; }

/* ---------- typography ---------- */
.eyebrow {
  font: 600 11px/1 var(--sans); letter-spacing: .22em; text-transform: uppercase;
  color: var(--ink); margin-bottom: 26px; display: flex; align-items: center; gap: 12px;
}
.eyebrow::before { content: ""; width: 26px; height: 8px; background: var(--yellow); transform: skewX(var(--skew)); flex: none; }
.dark .eyebrow, .dark-2 .eyebrow { color: var(--orange); }
html[lang="ar"] .eyebrow { letter-spacing: 0; font-size: 14px; }

.display, .h1, .h2, .h3 {
  font-family: var(--display); font-weight: 700; letter-spacing: -.025em; line-height: 1.02;
}
.display { font-size: clamp(44px, 7.6vw, 112px); font-style: italic; letter-spacing: -.03em; }
.h1 { font-size: clamp(38px, 6vw, 88px); font-style: italic; }
.h2 { font-size: clamp(32px, 4.4vw, 64px); }
.h3 { font-size: clamp(22px, 2.3vw, 30px); line-height: 1.15; letter-spacing: -.015em; }
.display em, .h1 em, .h2 em { font-style: inherit; color: var(--orange); }
.light .h2 em, .paper .h2 em { color: inherit; background: linear-gradient(var(--yellow), var(--yellow)) no-repeat 0 78% / 100% 30%; }
html[lang="ar"] .display, html[lang="ar"] .h1, html[lang="ar"] .h2, html[lang="ar"] .h3 {
  font-style: normal; letter-spacing: 0; line-height: 1.22; font-weight: 700;
}
html[lang="ar"] .display { font-size: clamp(40px, 6.6vw, 92px); }
html[lang="ar"] .h1 { font-size: clamp(38px, 6vw, 84px); }
html[lang="ar"] .h2 { font-size: clamp(30px, 4vw, 58px); }

.lead { font-size: clamp(17px, 1.5vw, 21px); line-height: 1.55; color: var(--muted); max-width: 52ch; font-weight: 400; }
.dark .lead, .dark-2 .lead { color: var(--muted-l); }
.body { font-size: 16px; line-height: 1.7; color: var(--muted); max-width: 56ch; }
.dark .body, .dark-2 .body { color: var(--muted-l); }
.statement { font: 600 clamp(26px, 3vw, 42px)/1.22 var(--display); letter-spacing: -.02em; }
html[lang="ar"] .statement { font-weight: 600; line-height: 1.6; letter-spacing: 0; }
html[lang="ar"] .body, html[lang="ar"] .lead { line-height: 1.9; }

.label { font: 600 11px/1 var(--sans); letter-spacing: .2em; text-transform: uppercase; color: var(--muted); }
html[lang="ar"] .label { letter-spacing: 0; font-size: 13px; }
.num { font-family: var(--display); font-weight: 700; font-style: italic; letter-spacing: -.04em; line-height: 1; }

/* line-reveal masks for split headlines */
.line { display: block; overflow: hidden; padding: 0 .08em .08em 0; margin: 0 -.08em -.08em 0; }
.line__in { display: block; transform: translateY(110%); transition: transform 1.1s var(--ease); }
.is-in .line__in, html:not(.js) .line__in { transform: none; }
.line:nth-child(2) .line__in { transition-delay: .09s; }
.line:nth-child(3) .line__in { transition-delay: .18s; }

/* ---------- buttons & links ---------- */
.btn {
  --bg: var(--ink); --fg: var(--white);
  display: inline-flex; align-items: center; gap: 14px;
  font: 600 12px/1 var(--sans); letter-spacing: .16em; text-transform: uppercase;
  background: var(--bg); color: var(--fg); text-decoration: none; border: 1px solid var(--bg);
  padding: 20px 28px; cursor: pointer; position: relative; overflow: hidden; isolation: isolate;
  transition: color .35s var(--ease), border-color .35s var(--ease);
}
.btn::before { content: ""; position: absolute; inset: -2px -14px; background: var(--yellow); transform: translateX(-108%) skewX(var(--skew)); transition: transform .5s var(--ease); z-index: -1; }
.btn:hover::before, .btn:focus-visible::before { transform: skewX(var(--skew)); }
.btn:hover { border-color: var(--yellow); color: var(--ink); }
.btn__arrow { transition: transform .35s var(--ease); }
.btn:hover .btn__arrow { transform: translateX(4px); }
html[dir="rtl"] .btn__arrow { display: inline-block; transform: scaleX(-1); }
html[dir="rtl"] .btn:hover .btn__arrow { transform: scaleX(-1) translateX(4px); }
html[dir="rtl"] .btn::before { transform: translateX(108%) skewX(var(--skew)); }
html[dir="rtl"] .btn:hover::before, html[dir="rtl"] .btn:focus-visible::before { transform: skewX(var(--skew)); }
.btn--orange { --bg: var(--orange); --fg: var(--ink); }
.btn--white { --bg: var(--white); --fg: var(--ink); }
.btn--ghost { --bg: transparent; color: currentColor; border-color: currentColor; }
.btn:disabled { opacity: .55; cursor: progress; }
html[lang="ar"] .btn { letter-spacing: 0; font-size: 14px; font-weight: 600; }

.link { display: inline-flex; gap: 10px; align-items: baseline; font: 600 12px/1 var(--sans); letter-spacing: .16em; text-transform: uppercase; text-decoration: none; padding-bottom: 8px; position: relative; }
.link::after { content: ""; position: absolute; left: 0; right: 0; bottom: 0; height: 2px; background: var(--orange); transform-origin: left; transition: transform .4s var(--ease); }
.link:hover::after { transform: scaleX(.35); }
html[lang="ar"] .link { letter-spacing: 0; font-size: 14px; }
html[dir="rtl"] .link span { display: inline-block; transform: scaleX(-1); }

/* ---------- navigation ---------- */
.nav { position: fixed; inset: 0 0 auto 0; z-index: 50; color: var(--white); transition: background .4s var(--ease), box-shadow .4s var(--ease); }
.nav__inner { max-width: var(--wrap); margin: 0 auto; display: flex; align-items: center; gap: 28px; padding: 0 var(--gutter); height: var(--nav-h); }
.nav__brand { display: flex; align-items: center; text-decoration: none; margin-inline-end: auto; }
.nav__brand .logo { height: 24px; }
.nav__links { display: flex; align-items: center; gap: 30px; }
.nav__links a { text-decoration: none; font: 500 12px/1 var(--sans); letter-spacing: .14em; text-transform: uppercase; opacity: .8; transition: opacity .25s; position: relative; padding: 6px 0; }
.nav__links a::after { content: ""; position: absolute; left: 0; bottom: 0; height: 2px; width: 100%; background: var(--orange); transform: scaleX(0); transform-origin: left; transition: transform .35s var(--ease); }
.nav__links a:hover, .nav__links a[aria-current] { opacity: 1; }
.nav__links a:hover::after, .nav__links a[aria-current]::after { transform: none; }
.nav__cta { border: 1px solid currentColor; padding: 12px 18px !important; opacity: 1 !important; }
.nav__cta::after { display: none; }
.nav__cta:hover { background: var(--yellow); border-color: var(--yellow); color: var(--ink); }
.nav__tools { display: flex; align-items: center; gap: 10px; }
.lang { background: none; border: 1px solid transparent; padding: 10px 8px; cursor: pointer; font: 600 11px/1 var(--sans); letter-spacing: .16em; opacity: .85; }
.lang:hover { opacity: 1; border-color: var(--line-l); }
.burger { display: none; background: none; border: 0; width: 40px; height: 40px; cursor: pointer; position: relative; }
.burger span { position: absolute; left: 8px; right: 8px; height: 2px; background: currentColor; transition: transform .35s var(--ease); }
.burger span:first-child { top: 15px; } .burger span:last-child { top: 24px; }
.nav.is-scrolled { background: rgba(0, 0, 0, .86); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px); box-shadow: 0 1px 0 var(--line-l); }
html[lang="ar"] .nav__links a { letter-spacing: 0; font-size: 14px; }

/* ---------- hero ---------- */
.hero { position: relative; min-height: 100svh; padding: calc(var(--nav-h) + 6vh) 0 0; display: flex; flex-direction: column; overflow: hidden; }
.hero__grid { display: grid; grid-template-columns: 1.15fr .85fr; gap: clamp(32px, 5vw, 80px); align-items: end; flex: 1; position: relative; z-index: 1; }
.hero__title { margin: 0 0 34px; }
.hero__sub { max-width: 44ch; }
.hero__ctas { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 40px; }
.hero__aside { display: grid; gap: 14px; align-self: end; padding-bottom: 8px; }
.hero__lines { font-family: var(--display); font-weight: 700; font-size: clamp(15px, 1.25vw, 19px); letter-spacing: -.01em; line-height: 1.3; color: var(--muted-l); }
.hero__lines b { color: var(--white); font-weight: inherit; }
html[lang="ar"] .hero__lines { letter-spacing: 0; }
/* brand shapes: orange disc + yellow band, kept behind the content */
.hero__disc { position: absolute; width: clamp(260px, 34vw, 560px); aspect-ratio: 1; border-radius: 50%; background: var(--orange); right: -8vw; top: 12vh; pointer-events: none; opacity: .92; }
html[dir="rtl"] .hero__disc { right: auto; left: -8vw; }

/* frames strip */
.frames { margin-top: clamp(40px, 6vh, 72px); position: relative; overflow: hidden; --w: 168px; z-index: 1; }
.frames::before, .frames::after { content: ""; position: absolute; top: 0; bottom: 0; width: 12%; z-index: 2; pointer-events: none; }
.frames::before { left: 0; background: linear-gradient(90deg, var(--ink), transparent); }
.frames::after { right: 0; background: linear-gradient(270deg, var(--ink), transparent); }
.frames__track { display: flex; gap: 14px; width: max-content; animation: slide 48s linear infinite; padding: 0 14px 40px; }
.frames:hover .frames__track { animation-play-state: paused; }
@keyframes slide { to { transform: translateX(calc(-50% - 7px)); } }
html[dir="rtl"] .frames__track { animation-name: slide-rtl; }
@keyframes slide-rtl { to { transform: translateX(calc(50% + 7px)); } }
.frame {
  position: relative; width: var(--w); aspect-ratio: 9 / 16; flex: none; overflow: hidden;
  background: var(--ink-3) center / cover; border: 1px solid var(--line-l); color: var(--white);
  transition: transform .6s var(--ease), border-color .4s;
}
.frame:hover { transform: translateY(-6px); border-color: rgba(255, 255, 255, .4); }
.frame--a { background-image: radial-gradient(120% 80% at 30% 20%, #4a2612 0%, #1a120c 55%, #0a0a0a 100%); }
.frame--b { background-image: radial-gradient(110% 90% at 70% 80%, #2b2b2b 0%, #151515 55%, #0a0a0a 100%); }
.frame--c { background-image: linear-gradient(160deg, #2a2a2a 0%, #101010 60%, #2a2208 100%); }
.frame--d { background-image: radial-gradient(90% 70% at 50% 100%, #7a3a16 0%, #261409 50%, #0a0a0a 100%); }
.frame__grain, .case__grain { position: absolute; inset: 0; opacity: .35; mix-blend-mode: overlay; pointer-events: none;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.55'/%3E%3C/svg%3E"); }
.frame__top { position: absolute; top: 12px; left: 12px; right: 12px; display: flex; justify-content: space-between; font: 500 9px/1 var(--sans); letter-spacing: .16em; text-transform: uppercase; opacity: .8; }
.frame__bar { position: absolute; left: 12px; right: 12px; bottom: 12px; height: 2px; background: rgba(255, 255, 255, .18); overflow: hidden; }
.frame__bar::after { content: ""; position: absolute; inset: 0; background: var(--orange); transform-origin: left; transform: scaleX(0); animation: play 6s linear infinite; animation-delay: inherit; }
@keyframes play { to { transform: scaleX(1); } }
.frame__tag { position: absolute; left: 50%; top: 50%; transform: translate(-50%, -50%); font: 500 9px/1 var(--sans); letter-spacing: .18em; text-transform: uppercase; border: 1px dashed rgba(255, 255, 255, .35); padding: 8px 10px; white-space: nowrap; opacity: .7; }
html[lang="ar"] .frame__tag, html[lang="ar"] .frame__top { letter-spacing: 0; font-size: 11px; }

/* ticker */
.ticker { overflow: hidden; background: var(--yellow); color: var(--ink); padding: 16px 0; position: relative; z-index: 1; }
.ticker__track { display: flex; width: max-content; animation: slide 36s linear infinite; }
html[dir="rtl"] .ticker__track { animation-name: slide-rtl; }
.ticker__set { display: flex; gap: 40px; padding-inline-end: 40px; }
.ticker__set span { font: 700 14px/1 var(--display); letter-spacing: .08em; text-transform: uppercase; display: flex; align-items: center; gap: 40px; white-space: nowrap; }
.ticker__set span::after { content: "→"; color: var(--ink); font-family: var(--sans); font-weight: 500; }
html[dir="rtl"] .ticker__set span::after { content: "←"; }
html[lang="ar"] .ticker__set span { letter-spacing: 0; font-size: 16px; }

/* ---------- sections ---------- */
.section { padding: clamp(96px, 12vw, 180px) 0; position: relative; }
.section--tight { padding: clamp(64px, 8vw, 120px) 0; }
.head { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, .8fr); gap: 32px clamp(32px, 6vw, 120px); align-items: end; margin-bottom: clamp(48px, 7vw, 110px); }
.head .lead { padding-bottom: .4em; }
.head--stack { grid-template-columns: 1fr; }
.rule { height: 1px; background: var(--line); border: 0; margin: 0; }
.dark .rule, .dark-2 .rule { background: var(--line-l); }

/* what we do */
.what { display: grid; grid-template-columns: 1fr auto 1fr; gap: clamp(32px, 5vw, 96px); align-items: start; }
.what__x { font: 700 clamp(56px, 8vw, 128px)/1 var(--display); color: var(--orange); padding-top: .1em; }
.what__col .label { margin-bottom: 20px; display: block; }
.what__col .h3 { margin-bottom: 30px; max-width: 16ch; }
.list { display: grid; border-top: 1px solid var(--line); counter-reset: item; }
.dark .list, .dark-2 .list { border-color: var(--line-l); }
.list li { display: flex; align-items: baseline; gap: 18px; padding: 15px 0; border-bottom: 1px solid var(--line); font-size: 15px; letter-spacing: .01em; }
.dark .list li, .dark-2 .list li { border-color: var(--line-l); }
.list li::before { content: counter(item, decimal-leading-zero); counter-increment: item; font: 600 10px/1 var(--sans); letter-spacing: .14em; color: var(--muted); min-width: 24px; }
.dark .list li::before, .dark-2 .list li::before { color: var(--orange); }

/* method */
.method__rail { position: relative; height: 1px; background: var(--line-l); margin-bottom: clamp(40px, 6vw, 80px); }
.method__rail::after { content: ""; position: absolute; left: 0; top: -1px; height: 3px; width: 100%; background: var(--orange); transform: scaleX(var(--p, 0)); transform-origin: left; transition: transform .8s var(--ease); }
html[dir="rtl"] .method__rail::after { transform-origin: right; }
.method__rail ol { display: grid; grid-template-columns: repeat(7, 1fr); position: absolute; left: 0; right: 0; top: 14px; }
.method__rail li { font: 600 10px/1 var(--sans); letter-spacing: .18em; color: var(--muted-l); }
.msteps { display: grid; }
.mstep { display: grid; grid-template-columns: 1.2fr 1fr 1.4fr; gap: clamp(20px, 4vw, 64px); align-items: baseline; padding: clamp(28px, 3.4vw, 46px) 0; border-top: 1px solid var(--line-l); }
.mstep:last-child { border-bottom: 1px solid var(--line-l); }
.mstep:nth-child(even) { padding-inline-start: clamp(0px, 6vw, 120px); }
.mstep__n { font-size: clamp(64px, 9vw, 150px); color: var(--ink); -webkit-text-stroke: 1px rgba(255, 255, 255, .28); transition: color .6s var(--ease); }
.mstep.is-active .mstep__n { color: var(--orange); -webkit-text-stroke: 0; }
.mstep__t { font-family: var(--display); font-weight: 700; font-size: clamp(22px, 2.5vw, 36px); letter-spacing: -.02em; line-height: 1.05; }
html[lang="ar"] .mstep__t { letter-spacing: 0; line-height: 1.3; }
.mstep__d { color: var(--muted-l); font-size: 16px; max-width: 34ch; }

/* creative + performance */
.cp__titles { display: grid; gap: 22px; margin-bottom: clamp(40px, 6vw, 90px); }
.cp__t2 { color: var(--muted); font-weight: 600; font-size: clamp(22px, 3vw, 44px); }
.cp { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(40px, 6vw, 110px); align-items: center; }
.cp__text { display: grid; gap: 34px; }
.cp__pair { display: grid; gap: 22px; border-top: 1px solid var(--line); padding-top: 26px; }
.cp__pair h3 { font: 600 16px/1.3 var(--sans); }
.cp__pair p { color: var(--muted); font-size: 15px; max-width: 42ch; }
.loop { position: relative; aspect-ratio: 1; max-width: 560px; margin: 0 auto; width: 100%; }
.loop svg { width: 100%; height: 100%; overflow: visible; }
.loop__ring { fill: none; stroke: var(--line); stroke-width: 1; }
.loop__flow { fill: none; stroke: var(--orange); stroke-width: 3; stroke-dasharray: 22 1400; stroke-linecap: round; animation: flow 7s linear infinite; }
@keyframes flow { to { stroke-dashoffset: -1422; } }
.loop__node { font: 600 11px var(--sans); letter-spacing: .14em; text-transform: uppercase; fill: var(--ink); }
.loop__node--hi { font-weight: 700; }
.loop__dot { fill: var(--yellow); stroke: var(--ink); stroke-width: 1.2; }
.loop__center { font: 700 22px var(--display); letter-spacing: -.02em; fill: var(--ink); }
html[lang="ar"] .loop__node { letter-spacing: 0; font-size: 13px; }
html[lang="ar"] .loop__center { font: 600 22px var(--sans); }
.loop__list { display: none; }

/* cases */
.cases { display: grid; gap: clamp(48px, 6vw, 96px); }
.case { display: grid; grid-template-columns: 1.1fr .9fr; gap: clamp(24px, 4vw, 72px); align-items: end; }
.case:nth-child(even) { grid-template-columns: .9fr 1.1fr; }
.case:nth-child(even) .case__media { order: 2; }
.case__media { position: relative; display: block; aspect-ratio: 4 / 5; overflow: hidden; background: var(--ink-3); color: var(--white); text-decoration: none; isolation: isolate; }
.case--a .case__media { background: radial-gradient(120% 80% at 30% 20%, #4a2612, #140f0b 60%, #0a0a0a); }
.case--b .case__media { background: radial-gradient(110% 90% at 70% 80%, #2b2b2b, #141414 60%, #0a0a0a); }
.case--c .case__media { background: linear-gradient(160deg, #2a2a2a, #101010 60%, #2a2208); }
.case__media::after { content: ""; position: absolute; inset: 0; background: var(--orange); opacity: 0; transition: opacity .5s var(--ease); mix-blend-mode: multiply; }
.case__media:hover::after { opacity: .4; }
.case__media > * { transition: transform .8s var(--ease); }
.case__media:hover .case__grain { transform: scale(1.06); }
.case__ph { position: absolute; top: 16px; left: 16px; right: 16px; font: 500 10px/1.4 var(--sans); letter-spacing: .14em; text-transform: uppercase; border: 1px dashed rgba(255, 255, 255, .4); padding: 10px 12px; opacity: .85; z-index: 1; }
.case__fmt { position: absolute; bottom: 16px; left: 16px; font: 500 10px/1 var(--sans); letter-spacing: .16em; text-transform: uppercase; opacity: .7; z-index: 1; }
html[lang="ar"] .case__ph, html[lang="ar"] .case__fmt { letter-spacing: 0; font-size: 12px; }
.case__cat { font: 600 11px/1 var(--sans); letter-spacing: .2em; text-transform: uppercase; color: var(--orange); margin-bottom: 18px; }
.light .case__cat, .paper .case__cat { color: var(--muted); }
html[lang="ar"] .case__cat { letter-spacing: 0; font-size: 13px; }
.case__client { font-family: var(--display); font-weight: 700; font-size: clamp(28px, 3.4vw, 52px); line-height: 1.02; letter-spacing: -.025em; margin-bottom: 30px; }
html[lang="ar"] .case__client { letter-spacing: 0; line-height: 1.25; }
.case__rows { display: grid; border-top: 1px solid var(--line-l); margin-bottom: 30px; }
.light .case__rows, .paper .case__rows { border-color: var(--line); }
.case__row { display: grid; grid-template-columns: 120px 1fr; gap: 18px; padding: 14px 0; border-bottom: 1px solid var(--line-l); font-size: 15px; }
.light .case__row, .paper .case__row { border-color: var(--line); }
.case__row dt { font: 600 10px/1.8 var(--sans); letter-spacing: .18em; text-transform: uppercase; color: var(--muted-l); }
.light .case__row dt, .paper .case__row dt { color: var(--muted); }
.case__row dd { color: var(--muted-l); }
.light .case__row dd, .paper .case__row dd { color: var(--ink); }
html[lang="ar"] .case__row dt { letter-spacing: 0; font-size: 12px; }
.work__note { margin-top: clamp(40px, 6vw, 80px); padding-top: 24px; border-top: 1px solid var(--line-l); font-size: 14px; color: var(--muted-l); max-width: 60ch; }
.work__foot { margin-top: clamp(40px, 6vw, 80px); display: flex; justify-content: flex-end; }

/* services */
.services { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 5vw, 96px); }
.svc { border-top: 3px solid var(--ink); padding-top: 26px; }
.svc:nth-child(2) { border-top-color: var(--orange); }
.svc .label { display: block; margin-bottom: 14px; }
.svc .h2 { margin-bottom: 34px; font-size: clamp(28px, 3.2vw, 48px); }
.svc .list li { font-size: 16px; padding: 17px 0; }

/* why */
.why { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line-l); border-inline-start: 1px solid var(--line-l); }
.why__item { padding: clamp(28px, 3vw, 44px) clamp(22px, 2.4vw, 36px); border-bottom: 1px solid var(--line-l); border-inline-end: 1px solid var(--line-l); display: grid; gap: 22px; align-content: start; min-height: 260px; transition: background .4s var(--ease), color .4s var(--ease); }
.why__item:hover { background: var(--yellow); color: var(--ink); }
.why__n { font-size: 12px; color: var(--orange); font-family: var(--sans); font-weight: 600; letter-spacing: .18em; }
.why__item:hover .why__n { color: var(--ink); }
.why__item h3 { font-family: var(--display); font-weight: 700; font-size: clamp(18px, 1.6vw, 23px); line-height: 1.12; letter-spacing: -.02em; max-width: 16ch; }
html[lang="ar"] .why__item h3 { letter-spacing: 0; line-height: 1.35; }
.why__item p { color: var(--muted-l); font-size: 15px; max-width: 34ch; transition: color .4s var(--ease); }
.why__item:hover p { color: rgba(0, 0, 0, .72); }

/* about */
.about { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(40px, 6vw, 120px); align-items: start; }
.about__quote { max-width: 24ch; }
.about__bridge { display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; gap: 16px; margin: 40px 0 0; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); padding: 22px 0; }
.about__bridge span { font: 600 11px/1.4 var(--sans); letter-spacing: .18em; text-transform: uppercase; color: var(--muted); }
.about__bridge .logo { height: 22px; padding: 0 12px; }
.about__bridge span:last-child { text-align: end; }
html[lang="ar"] .about__bridge span { letter-spacing: 0; font-size: 13px; }
.about__place { margin-top: 28px; }

/* cta — black with the brand band + disc (as on the identity's closing page) */
.cta { padding: clamp(96px, 14vw, 200px) 0 clamp(140px, 18vw, 260px); position: relative; overflow: hidden; background: var(--ink); color: var(--white); }
.cta__inner { display: grid; gap: 36px; position: relative; z-index: 1; }
.cta__inner > * { max-width: 980px; }
.cta__ctas { display: flex; flex-wrap: wrap; gap: 14px; }
.cta::before { content: ""; position: absolute; left: -6vw; right: 34%; bottom: 0; height: clamp(70px, 9vw, 150px); background: var(--yellow); transform: skewX(var(--skew)); transform-origin: bottom left; pointer-events: none; }
.cta::after { content: ""; position: absolute; right: -8vw; bottom: calc(-1 * clamp(140px, 20vw, 320px)); width: clamp(260px, 36vw, 600px); aspect-ratio: 1; border-radius: 50%; background: var(--orange); pointer-events: none; }
html[dir="rtl"] .cta::before { left: 34%; right: -6vw; transform-origin: bottom right; }
html[dir="rtl"] .cta::after { right: auto; left: -8vw; }

/* footer */
.footer { padding: clamp(56px, 7vw, 96px) 0 32px; border-top: 1px solid var(--line-l); }
.footer__grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: 40px; margin-bottom: clamp(40px, 6vw, 80px); }
.footer__brand { display: grid; gap: 18px; align-content: start; justify-items: start; }
.footer__brand .logo { height: 34px; }
.footer__tag { font: 600 22px/1.25 var(--display); letter-spacing: -.02em; }
html[lang="ar"] .footer__tag { font: 600 22px/1.4 var(--sans); }
.footer__col { display: grid; gap: 12px; align-content: start; }
.footer__col .label { margin-bottom: 8px; color: var(--muted-l); }
.footer__col a { text-decoration: none; font-size: 14px; color: var(--muted-l); transition: color .25s; }
.footer__col a:hover { color: var(--white); }
.footer__bar { display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; border-top: 1px solid var(--line-l); padding-top: 22px; font: 500 11px/1.6 var(--sans); letter-spacing: .12em; text-transform: uppercase; color: var(--muted-l); }
html[lang="ar"] .footer__bar { letter-spacing: 0; font-size: 12px; text-transform: none; }

/* ---------- page head (work / contact) ---------- */
.page-head { padding: calc(var(--nav-h) + clamp(64px, 10vw, 140px)) 0 clamp(56px, 8vw, 110px); position: relative; overflow: hidden; }
.page-head .head { margin-bottom: 0; grid-template-columns: 1fr; align-items: start; position: relative; z-index: 1; }
.page-head .h1 { font-size: clamp(40px, 5.6vw, 80px); }
.page-head .lead { padding: 0; }

/* ---------- contact / project form ---------- */
.contact { display: grid; grid-template-columns: .7fr 1.3fr; gap: clamp(40px, 7vw, 130px); align-items: start; }
.contact__info { display: grid; gap: 30px; }
.contact__item .label { display: block; margin-bottom: 8px; }
.contact__value { font: 500 clamp(17px, 1.5vw, 21px)/1.35 var(--sans); text-decoration: none; }
a.contact__value:hover { text-decoration: underline; text-decoration-color: var(--orange); text-decoration-thickness: 2px; text-underline-offset: 4px; }
.form__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 34px 32px; }
.field { display: grid; gap: 10px; }
.field--full { grid-column: 1 / -1; }
.field__label { font: 600 11px/1 var(--sans); letter-spacing: .18em; text-transform: uppercase; }
.field__label b { color: var(--orange); font-weight: 600; }
html[lang="ar"] .field__label { letter-spacing: 0; font-size: 13px; }
.field input, .field select, .field textarea {
  width: 100%; font: 400 16px/1.5 var(--sans); color: var(--ink); background: transparent;
  border: 0; border-bottom: 1px solid var(--ink); border-radius: 0; padding: 12px 0 14px; outline: none;
  -webkit-appearance: none; appearance: none; transition: border-color .3s var(--ease), box-shadow .3s var(--ease);
}
.field textarea { resize: vertical; min-height: 150px; border: 1px solid var(--ink); padding: 16px; background: var(--off); }
.field select { cursor: pointer; padding-inline-end: 28px; background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' fill='none' stroke='%23000' stroke-width='1.5'%3E%3Cpath d='m1 1.5 5 5 5-5'/%3E%3C/svg%3E") no-repeat right 4px center; }
html[dir="rtl"] .field select { background-position: left 4px center; }
.field input:focus, .field select:focus { border-color: var(--orange); box-shadow: 0 1px 0 var(--orange); }
.field textarea:focus { border-color: var(--orange); box-shadow: inset 0 0 0 1px var(--orange); }
.field textarea::placeholder, .field input::placeholder { color: #8a8a8a; }
.field.is-bad input, .field.is-bad select, .field.is-bad textarea { border-color: #b3261e; }
.field--trap { position: absolute; width: 1px; height: 1px; overflow: hidden; clip-path: inset(50%); white-space: nowrap; }
.form__foot { display: grid; gap: 18px; margin-top: 40px; }
.form__consent { font-size: 13px; color: var(--muted); max-width: 52ch; }
.form__status { font-size: 15px; color: var(--muted); max-width: 46ch; min-height: 1.4em; }
.form__status[data-kind="ok"] { color: var(--ink); font-weight: 600; }
.form__status[data-kind="error"] { color: #b3261e; }

/* ---------- motion ---------- */
.js .reveal { opacity: 0; transform: translateY(26px); transition: opacity .9s var(--ease), transform .9s var(--ease); }
.js .reveal.is-in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .js .reveal { opacity: 1; transform: none; transition: none; }
  .line__in { transform: none; transition: none; }
  .frames__track, .ticker__track, .frame__bar::after, .loop__flow { animation: none; }
  .frame__bar::after { transform: scaleX(.45); }
}

/* ---------- responsive ---------- */
@media (max-width: 1100px) {
  .why { grid-template-columns: repeat(2, 1fr); }
  .mstep { grid-template-columns: .8fr 1fr 1.4fr; }
}
@media (max-width: 900px) {
  .hero__grid { grid-template-columns: 1fr; align-items: start; }
  .hero__aside { padding-bottom: 0; }
  .hero__disc { width: 46vw; right: -16vw; top: 6vh; opacity: .8; }
  html[dir="rtl"] .hero__disc { left: -16vw; }
  .head { grid-template-columns: 1fr; align-items: start; }
  .what { grid-template-columns: 1fr; gap: 40px; }
  .what__x { font-size: 56px; padding: 0; line-height: 1; }
  .cp { grid-template-columns: 1fr; }
  .loop { max-width: 440px; }
  .case, .case:nth-child(even) { grid-template-columns: 1fr; align-items: start; }
  .case:nth-child(even) .case__media { order: 0; }
  .case__media { aspect-ratio: 16 / 10; }
  .services { grid-template-columns: 1fr; }
  .about { grid-template-columns: 1fr; }
  .contact { grid-template-columns: 1fr; }
  .footer__grid { grid-template-columns: 1fr 1fr; }
  .method__rail li:nth-child(n+2) { display: none; }
  .mstep { grid-template-columns: auto 1fr; grid-template-rows: auto auto; gap: 8px 20px; }
  .mstep:nth-child(even) { padding-inline-start: 0; }
  .mstep__n { grid-row: 1 / 3; font-size: 56px; align-self: start; }
  .mstep__d { grid-column: 2; }
}
@media (max-width: 820px) {
  .burger { display: block; }
  .nav__links {
    position: fixed; inset: 0; z-index: -1; flex-direction: column; justify-content: center; align-items: flex-start; gap: 22px;
    padding: 0 var(--gutter); background: var(--ink); color: var(--white); opacity: 0; pointer-events: none; transition: opacity .35s var(--ease);
  }
  .nav__links a { font: 700 clamp(30px, 8vw, 44px)/1 var(--display); letter-spacing: -.025em; text-transform: none; opacity: 1; }
  html[lang="ar"] .nav__links a { font-family: var(--sans); }
  .nav__links a::after { height: 3px; }
  .nav__cta { border: 0; padding: 0 !important; color: var(--orange); margin-top: 12px; }
  .nav__cta:hover { background: none; color: var(--yellow); }
  .nav.is-open .nav__links { opacity: 1; pointer-events: auto; }
  .nav.is-open { background: transparent; box-shadow: none; backdrop-filter: none; -webkit-backdrop-filter: none; }
  .nav.is-open .burger span:first-child { transform: translateY(4.5px) rotate(45deg); }
  .nav.is-open .burger span:last-child { transform: translateY(-4.5px) rotate(-45deg); }
}
@media (max-width: 600px) {
  :root { --nav-h: 64px; }
  .hero { padding-top: calc(var(--nav-h) + 6vh); min-height: auto; }
  .hero__ctas .btn { width: 100%; justify-content: space-between; }
  .frames { --w: 128px; margin-top: 40px; }
  .why { grid-template-columns: 1fr; border-inline-start: 0; }
  .why__item { border-inline-end: 0; min-height: 0; }
  .form__grid { grid-template-columns: 1fr; }
  .footer__grid { grid-template-columns: 1fr; }
  .case__row { grid-template-columns: 1fr; gap: 4px; }
  .about__bridge { grid-template-columns: 1fr; text-align: start; }
  .about__bridge .logo { padding: 8px 0; }
  .about__bridge span:last-child { text-align: start; }
  .cta { padding-bottom: clamp(120px, 32vw, 180px); }
  .cta::before { right: 20%; }
  .cta::after { width: 60vw; right: -20vw; bottom: -40vw; }
  .loop { display: none; }
  .loop__list { display: grid; gap: 0; border-top: 1px solid var(--line); }
  .loop__list li { padding: 14px 0; border-bottom: 1px solid var(--line); font: 700 14px/1 var(--display); letter-spacing: .08em; text-transform: uppercase; display: flex; justify-content: space-between; }
  .loop__list li::after { content: "↓"; color: var(--orange); font-family: var(--sans); font-weight: 500; }
  .loop__list li:last-child::after { content: "↻"; }
  html[lang="ar"] .loop__list li { font-family: var(--sans); letter-spacing: 0; text-transform: none; }
}